Programmatic Advertising Will Play a Growing Role in NSP Margin Expansion
New technologies and regulations are revealing huge opportunities for network service providers (NSP) to enhance user engagement and introduce additional revenue streams from an unlikely source: programmatic advertising delivered via open and intelligent customer premises equipment (CPE). As the industry continues to experience a contraction in average revenue per user (ARPU), leaders in the industry have been looking for new ways to increase revenues and expand margins.
To learn more about how programmatic advertising strategies are evolving in the NSP community and the impact it will have on the margins of pay tv providers, we caught up with Christian Lefebvre, Senior Vice President of Global CPE Video at Technicolor Connected Home and Cyril Daoud, CEO of Hoppr.
Download the interview